Launch of the Blood For Life Run which takes place on Sunday September 10th 2017. It is a free event which encourages people to either become a donor themselves or encourage a friend or family to do the same. Special guest on the day will be GAA pundit Joe Brolly who himself donated a kidney to a friend who was awaiting an organ donation. Lionbridge Ballina are main sponsors of the event which sees runners run 12km from the running track in Ballina to the Diamond Coast Hotel in Enniscrone, Co. Sligo,